Havas Australia selects OIS technology to verify programmatic and direct OOH investment

July 6, 2022 9:26

Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review.

Australia is among the top ten global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, the shift to programmatic digital out-of-home trading.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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