‘He has no right to be humble with his body of work’: Ogilvy nabs senior creative from Special

February 21, 2025 10:00

Ogilvy has announced the appointment of Max McKeon as its new Sydney executive creative director, marking his return to a holdco after nearly four years at independent agency Special Australia.

As the agency doubles down on its focus of a “return to creativity”, McKeon will work closely with fellow ECD Bridget Jung, who will instead concentrate on earned creative, including at Ogilvy PR, Ogilvy Health, and Ogilvy One.

McKeon will also work closely with chief creative officer Toby Talbot and chief strategist Fran Clayton, leading the agency’s creative output.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.