Cadillac to drive Australian growth with new creative partner

American luxury car manufacturer Cadillac has appointed 72andSunny as its creative partner to drive growth in the Australian market, Mumbrella can reveal.

The General Motors-owned brand launched down under last year, and in April, hired a local marketing director, Heath Walker, to lead the charge.

In a move to boost the efforts of the past year, Walker has chosen 72andSunny to lead the local brand positioning, where the agency will interpret the US strategy and make it relevant to the Australian audience, to build brand awareness.