Hero’s B.B.E. picks up the creative & strategy for V2Food

Independent network Hero has continued its new business streak, with its marketing agency B.B.E. picking up the strategy and creative for plant-based meat company, V2Food.

The appointment followed a competitive pitch, as the brand sought an agency partner to take it through its next phase of growth.

V2Food launched in 2019 and was behind Hungry Jacks’ plant-based V2 Rebel Whopper.  The brand was founded by Nick Hazell and is a partnership between the CSIRO, Main Sequence Ventures and Jack Cowin’s Competitive Foods Australia.