Dr Mumbo

How long til Australia’s last newspaper ad?

There’s a sad sign of the times (if you work in newspapers) in the Australian Financial Review today.  

Page 10 includes an advertisement from Australia’s International Air Services Commission – which allocates the country’s air services capacity – headed “Proposal to cease newspaper advertising”.

In the ad, not the finest endorsement for the medium in which it appears, the copy says:”Over time, print advertising has come to play little or no role in interested parties’ engagement with the Commission’s work.” It adds:

“The Commission’s experience suggests that notification of applications via email and on its website is the most cost effective way of reaching the Commission’s target audience.”


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