Hyland wins Deliveroo’s creative account

Independent agency Hyland has been appointed to Deliveroo’s local creative account, following a global review.

The announcement is the agency’s third recent win, after it added Kitchenaid and Church & Dwight, the parent company of Nair and Batiste, to its client roster last month.

The test Love Island content Hyland created for Deliveroo

“We’re excited to work with Hyland to take our brand to the next level in Australia,” Jeremy Brook, Deliveroo Australia’s head of marketing since April, said.

“We are constantly challenging ourselves to connect with customers in unexpected, creative and meaningful ways – we can’t wait to develop innovative ideas with Hyland to achieve this.”

Virginia Hyland, the agency’s founder, added that the partnership was tested with local content created for Love Island, which demonstrated “results- driven creative that is smart and relevant to the customer”.

“We are super pumped to be working with Jeremy, his team and the global marketing team. Deliveroo is a very impressive brand with deep customer insight and a clear purpose,” Hyland said.

“They are poised to seriously shake up the competition. They are very entrepreneurial in their thinking, especially around creating an end-to-end strategy to engage potential consumers about the Deliveroo offering. This makes them the perfect client for Hyland to work in partnership with.”

In September, the delivery service appointed Initiative to its media and communications account.


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