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Ikon snaffles Subway from Starcom and staff from Mitchells to launch Brisbane office

Independent media agency Ikon has opened an office in Brisbane, with Subway as its foundation client.

Lesley Edwards, strategy director at Mitchell & Partners Brisbane, will run Ikon Brisbane as MD. Shelley Cook and Shaun Lohman join as agency director and digital director, respectively – also from Mitchells.

Starcom was the incumbent agency for Subway.

Dan Johns, Ikon’s national CEO, said: “We have been patiently waiting for the right moment to move into the Brisbane market to provide an alternative media agency offering to advertisers and an alternative, stimulating workplace for the best media talent in Brisbane. We are extremely pleased to have Subway on board as our first client and look forward to making an immediate, positive impact to their business.”

Ikon now has offices in Sydney, Melbourne, Perth and Brisbane – which officially on 3 December 2012 – and there are plans to launch in Asia.

Ikon CEO Dan Johns said: “We’re going to take it month by month. We’re really focused on making sure that our resources go into making the Subway relationship work. Then we’ll have a serious think about our next plans.”

On appointing Ikon Brisbane, Subway’s head of marketing Gina Kahler, said: “Subway recognises that the world of media has changed significantly over the past few years, and for us to continue to grow, it is vital that we implement innovative and integrated media strategies that compliment consumer behaviour. We are excited by the prospect of moving forward with Ikon and confident that their refreshing approach to media will provide us the communication solutions we are looking for.”

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