Indie agency Akkomplice wins the creative account for truck and bus brand Fuso

Fuso Truck and Bus Australia has appointed independent agency Akkomplice as its strategic advertising and creative agency.

The account was previously held by TBWA Melbourne.

Fuso appointed Akkomplice ahead of the launch of the eCanter truck model

The appointment comes ahead of Fuso model, Canter, celebrating 50 years in Australia next year. The automotive brand will also be launching a number of new vehicle models and technological advances including a zero-emission e-Canter.

Akkomplice general manager, Kane Gray, said: “We love working with ambitious brands, so being trusted by Fuso to help drive growth and long-term success in the highly contested Australian market is terrific.”

Akkomplice’s client list includes Kellogg’s, Pringles, Freightliner, Darrell Lea and Sirena.

Last year the agency was responsible for the Darrell Lea campaign that reinvented the Yellow Pages’ ‘Not Happy Jan’ ad. Soon after its launch Sensis, the parent company of Yellow pages, had the campaign pulled in a move that was criticised by consumers and the industry.

TBWA has been contacted for comment.


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