Infigen Energy gets visual rebrand thanks to 72 and Sunny

72 and Sunny has unveiled a new brand strategy and visual identity for Infigen Energy after being appointed to the account in November last year.

The overhaul also includes an updated logo, website, sustainability report, and brand purpose film, all of which aim to build upon the company’s brand purpose of ‘Leading Australia to a clean future, today’.

The old logo (left) versus the new

“72 and Sunny have been excellent partners during the design, development and implementation of our brand strategy,” said Infigen Energy’s general manager of investor relations, Peter Campbell.

“Their team is at once creative, rigorous, responsive and highly engaged.”

The new website launched today, and the sustainability report last week. 72 and Sunny’s remit on the Infigen account includes  branding, digital marketing and communications.

The sustainability report

72 and Sunny said the project was rewarding, with head of product Luke Martin adding: “It isn’t everyday you get to work on brands that are changing the world, so to help define and design the brand that is leading Australia to a clean energy future was truly rewarding.”

New Infigen business cards

Martin joined the agency three months ago after spending eight months at BMF following a relocation from San Francisco – where he worked for Facebook and Apple – to Sydney.

Last week, the agency launched assets to support Chubb’s $10m COVID-19 relief fund.


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