Initiative nabs Mindshare’s Paige Wheaton as new chief investment and partnerships officer

Kalila Welch

April 27, 2023 9:48

IPG Mediabrand’s Initiative has appointed Mindshare’s Paige Wheaton to the role of chief investment and partnerships officer, also joining the agency’s senior leadership team.

Wheaton brings 15 years experience to the role, having first joined the GroupM agency in 2017 as group investment director, and before a number of promotions, with her most recent title being national head of investment.

At Initiative, she will be based in Sydney, heading up the agency’s investment and partnerships approach and working closely with clients nationally. The agency’s recently appointed accounts include Pernod Ricard, Sanitarium, Jemena, Fitness & Lifestyle Group and Energy Australia.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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