Initiative Perth gets crafty with new business model and leadership team

Andrew Banks

July 26, 2022 4:03

Media agency Initiative Perth’s business model has evolved, with a new senior leadership team in place.

The leadership changes, designed to elevate the agency’s crafts skills, were developed in response to the rapidly evolving and changing media landscape.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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