Honest Fox rebrands to help challenger brands navigate tricky martech landscape
Experience design and performance marketing consultancy, Honest Fox has rebranded, simplifying its offering based around four key pillars: strategy, design, technology and performance marketing.
With a focus on helping challenger brands and businesses looking to get a competitive advantage, Honest Fox told Mumbrella it has rebranded and restructured in order to support today’s modern marketers respond to the increasingly difficult to navigate martech landscape, when they often don’t have the tools to connect internal teams and partners to their digital experience, at the sale and pace they need.
Honest Fox’s new branding, grounded in four pillars
The new look and offering is structured around the four pillars, with an added governance team that “brings a new level of accountability to digital experiences that often goes overlooked”. There is a colour for each pillar, with the blending in the logo representing the delivery of experiences for brands.
“We love working with challenger brands because they need to continuously find new ways to compete and outmaneuver the industry heavyweights,” said co-founder and CEO, Dillon Bailey. “The number one thing that keeps most businesses up at night is making the most of their investments in technology as they grow.
“They often get one part of their experience working great but feel like they’re playing catch up in other areas.”
Founders, Dillon Bailey and Clint McIntyre
Bailey continued: “When we started, Honest Fox was pure digital: we built websites. Now, with democratisation of digital and all of the out-of-the-box platforms, good businesses need so much more. What we do is help people understand how to make digital work harder for them.”
Honest Fox said its team structure is geared towards aligning the often conflicting priorities of the CTO and CMO, with the aim of bringing together both leaders’ divisions, making digital experiences that “deliver more than just good looks – they have to sell too”.
It also said that its new positioning and offering has helped it win new business with SaangYong, the Korean auto manufacturer, appointing it in its new agency lineup alongside Two Tractors, RCJ, and The Refinery, to lead its martech and digital strategy.
National marketing manager at SsangYong, Steve Dimitrovski said on Honest Fox: “Their martech knowledge is first class and, more importantly, I love their appetite to experiment with new digital channels as we continue to invest in digital experiences and head into an exciting growth phase for the company.”
The old branding
Honest fox was founded in 2016 in Melbourne by Bailey and Clint McIntyre.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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Clint McIntyre
Dillon Bailey
Honest Fox
SsangYong
Steve Dimitrovski
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