Invisalign: learn to smile

Orthodontics firm Invisalign has launched a print campaign that plays on the idea that its customers will need to learn how to smile again once they’ve had their teeth fixed.

The campaign was created by US Sydney.

“This campaign marks a radical change in the tone and personality of the Invisalign brand. It’s cheekier, edgier and is much more in keeping with the direction we want to take the brand moving forward,” said Louise Cummins, marketing head at Invisalign Australia.

“We’re reaching out to a whole new demographic of image conscious professionals for whom braces simply isn’t an option. Invisalign is so discreet, teeth straightening is no longer something that’s just for teenagers,” Cummins added.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.