Irony corner, Walkley edition
Dr Mumbo can add nothing to this delicious piece of headline journalism…
After all, the only thing that could make it any worse would be if they spelled their own editor’s name wrong in the headline too. Oh…
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Ha ha ha ha ha ha ha ha ha…
(Schadenfreude will get you know-where. 😉 )
Great idea sacking all those subbies Paul…
“you had ONE job…”
A joke, surely.
The Wlakley award is one of the most prestigos in Austraylin Jurnalisim.
I hve for myseive.
Your all just jellos.
That awkward moment when Mumbrella realises it doesn’t break stories and has never won a Walkley but is always first in line to poke fun at others. (Oh and yes, Mumbrella also never makes mistakes….)
That level of screw up screams PR stunt…
I don’t suppose you work for News Ltd by any chance Rebecca? 🙂
Hi Stuart, no never been a journo or worked for News. The smugness just irritates me beyond belief when I watch an aggregator of other people ‘s content, AKA Mumbrella, criticise those who are actually investing in content creation. Mumbrella don’t do much quality journalism as far as I can tell. They just report what all the other outlets report. Useful, yes. Noble, not really. So, better to climb off their high horse. Others commenters said it better than me – schadenfreude and letting those without sin cast the first stone etc.
Hi Rebecca,
I’ll step in here. Interesting you have gone to the stereotype we are an “aggregator of other people’s content”. Let’s take today’s newsletter – seven out of 13 items were completely original (i.e not been reported anywhere else and exclusive), five were important releases with added context (including a couple of campaigns) and one was aggregated – the morning update we do every night of the most interesting international content – a useful service that links to those sites.
Last week we broke one of the biggest stories of the year, one that is related to the company you work for which I’m sure you saw.
I’ve dealt with this before here a while ago: https://mumbrella.com.au/crikey-buzzfeed-paul-barry-and-us-need-for-good-digital-citizenship-228867
And it’s probably also worth pointing out the Dr Mumbo section is a diary column, so rather than “smugness” should be read as “tongue in cheek”.
You’re right we do make mistakes, and when that happens we own up to them.
Cheers,
Alex – editor, Mumbrella
Since when do the editors write the headlines? Ok, I know. It’s how today’s cut-price print media works – ex-SMH sub!
Thanks Alex. I don’t want to start a war. Just highly irritated by the smugness (I’m sticking by that one).
PS I wish you broke a huge story about the company I work for. I run my own business and I would love the publicity. So I didn’t see your huge story break last week but good on you.
Just wondering. If Mumbrella is accused of being an aggregator, why not Limited News? What with all the pre-written PR pieces, the stories from other publications, the rip-off from people’s FB pages. Very little “original” work from MSM. Can’t see how aggregator tag gets applied to one, in contrast with another?
And yeah, the Mumbrella typos drive me crazy too, but I find typos littering the MSM now too, since all the subs got sacked.
Rebecca come inside now!
I bet someone got a cracker up their clacker for that mistake.
A simple way to get some publicity, Rebecca, would be to use your full name, email address and link to your business..