Sephora takes the ‘o’ out of count
Whilst cosmetics store Sephora was looking to make a bit of a splash on social media for the opening of its new store in Sydney tomorrow, it probably wasn’t banking on a botched hashtag to get the job done.
Earlier this week the brand launched the #countdowntobeauty hashtag on its Facebook page. Unfortunately someone forgot to spell check it, and missed out the all important ‘o’ in count. Yep.
Whilst the mistake was apparently rectified within a few minutes that didn’t stop a few people on Twitter conjecturing as to what the brand might mean by #cuntdowntobeauty:
HT: B@briiilliant
What a vagina of a mistake.
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Think this was intentional.
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As I always like to say:
U yourself a favour!
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They must be so tired!! Makes me more excited for the opening, with the epic effort they’re all going too!!
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I had never heard of Sephora until now.
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This whole thing smells a little fishy.
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I wonder if Sephora has any openings down under … like for a proofreader.
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