Dr Mumbo

Sephora takes the ‘o’ out of count

Whilst cosmetics store Sephora was looking to make a bit of a splash on social media for the opening of its new store in Sydney tomorrow, it probably wasn’t banking on a botched hashtag to get the job done.

Earlier this week the brand launched the #countdowntobeauty hashtag on its Facebook page. Unfortunately someone forgot to spell check it, and missed out the all important ‘o’ in count. Yep.


Whilst the mistake was apparently rectified within a few minutes that didn’t stop a few people on Twitter conjecturing as to what the brand might mean by #cuntdowntobeauty:

cuntdowntobeauty hashtag fails



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.