Whilst cosmetics store Sephora was looking to make a bit of a splash on social media for the opening of its new store in Sydney tomorrow, it probably wasn’t banking on a botched hashtag to get the job done.
Earlier this week the brand launched the #countdowntobeauty hashtag on its Facebook page. Unfortunately someone forgot to spell check it, and missed out the all important ‘o’ in count. Yep.
Whilst the mistake was apparently rectified within a few minutes that didn’t stop a few people on Twitter conjecturing as to what the brand might mean by #cuntdowntobeauty: