Dr Mumbo

Grattan calls it. It’s PM Abbott

June 24, 2013 11:10

The 2013 federal election might still probably be three months away but political journalist Michelle Grattan, who now writes for The Comnversation, appears to have made the call.

A book cover leaked to Dr Mumbo for the new edition of her book Australian Prime Ministers, to be released in December, doesn’t leave much doubt about who will win.

New Holland Publishers tells Dr Mumbo that the cover, featuring opposition leader Tony Abbott, is authentic but said it was one of a number of options prepared.

UPDATE:

Following television media coverage of the book cover Michelle Grattan has since tweeted that she was not shown the cover by her publisher.

topics journalism Michelle Grattan Tony Abbott

Comments: 5

George Michaelson 24 Jun 13

Incredibly badly intruded Abbott. Somebody did a major cut-paste fail taking a low-res image and blowing it up.

I suspect whoever is mocking up covers for New Holland is having a rise. You make sixteen drafts knowing some won’t survive, and somebody thought they’d have some fun.

User ID not verified.

WD 24 Jun 13

Menzies, Fraser and Abbott. It’s clear which camp the designer’s in too….

User ID not verified.

Peter B 24 Jun 13

At one time I had a lot of respect for Ms Grattan, but this declined immediately upon her assessment of the PM’s ‘misogyny’ speech and has reduced a bit since then. The cover does say it all, to some extent – and it a reason not to buy this book!

WIth the exception of Menzies (due only to his historical popularity), why the pics of those other PMs? Surely there are others who have actually done something heroic or are of more note. In Abbott’s case, it would be more relevant in a few years – with a Rogue’s Gallery of PMs (should this horror ever eventuate).

User ID not verified.

Rebecca 25 Jun 13

I used to work in publishing. It is highly likely that a cover has been mocked up with Julia Gillard on it too. These covers are merely created to sell the books in to bookshops and the cycle for sale is about 6 months.

User ID not verified.

George Michaelson 25 Jun 13

I think there is a story about how Michele Grattan is marketed. She’s obviouisly a brand, she’s even an ABC brand, and now on ‘the conversation’. And she is almost ferally anti-julia. Usually, senior political commentators either declare their bias or try to hide it, but Grattan is right out there. She is a glued on hater.

Why? Who is paying the bills?

User ID not verified.

Grattan calls it. It’s PM Abbott

Warburton's out - So, who's running Seven now?

‘No one else understands what happened at that time’: Tim Ross dismisses reported bad blood with former radio partner Merrick Watts

UFC 300 showed why promotion is ‘on track for another record-breaking year in Australia’

'It's important we honour his legacy': Father Bob's Foundation launches bold new branding, via Thinkerbell

'Australians deserve the full picture': Calls for Kelloggs, Pepsi, Nestlé to front Aussie Senate into supermarket mark-ups

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE