‘I’ve never seen a more desperate attempt to win an award’

There’s something of an art to an awards entry video.

A key factor is a set of news clips that demonstrates how the big advertising (or experiential, or direct) idea drove massive PR.

So Dr Mumbo rather likes the honesty in this clip – for the Magazine Publishers of America’s Kelly Awards.  

topics Advertising BMW

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Comments: 2

I have. 11 May 10

Daily in this country from a swag of agencies.

Exhibit #3789537

Chippendale printers.

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version 11 May 10

Gold!

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