Dr Mumbo

Budget ideas: #jetstargeneration v Easyjet Generation

Dr Mumbo always loves a case of who wore it better, or in this case which campaign is better…

When watching Jetstar’s 10th birthday celebration campaign Dr Mumbo, and several readers, noticed it bore striking similarities to a campaign from last year promoting the UK’s discount airline Easyjet.

The budget carrier has opted for the #jetstargeneration campaign. Those who follow UK campaigns may know the mother of all budget airlines created the EasyJet Generation last September. These are the two spots.

Jeststar Generation

Generation EasyJet


However, Jetstar’s head of PR and marketing Liz McCarthy has assured D Mumbo it is merely a coincidence and that there is no connection, saying “I wasn’t even aware of that” when asked about the campaign.

“There’s absolutely no correlation between the two,” she said.

“The essence behind the sentiment in our campaign is over how over the last 10 years is how we’ve changed the way people fly.”

When asked if anyone in the marketing team were aware of the campaign McCarthy said: “We didn’t talk about it, it wasn’t something we talked about in the creative when we talked with Big Red.

“The brief to them was how do we celebrate what we’ve done for 10 years? And we’ve been celebrating for a year and doing different things on the way.

“It was really about having a contemporary, modern way of looking forward into the future and where Jetstar is headed and celebrating what we’ve done in the past. A lot of the work is around what it used to be like what it was 10 years ago before Jetstar and what it is like now, it has no relation to the Easyjet story at all.”

When EasyJet launched its campaign last September Andrew Peake, the MD of agency VCCP which created the campaign said: “This campaign encapsulates what EasyJet has stood for from its inception; giving everyone around Europe the opportunity to travel and experience new things with friends and family at an affordable price. The campaign celebrates the get up and go spirit of a whole generation of people who travel with easyJet.”

One thing’s for certain, these Generation campaigns are set to generate some debate.


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