Last chance to register for unveiling of landmark OOH research in Brisbane
REGISTRATIONS FOR SYDNEY, MELBOURNE AND BRISBANE ARE NOW CLOSED.
This month, QMS will unveil a landmark neuroscience investigation that demonstrates how the attributes of digital large format billboards help define their own unique personalities and what this means for the brands that advertise on them.
Some of Australia’s most senior marketing and agency leaders from the likes of Suncorp, Domain, Renault, Flight Centre Travel Group and Ladbrokes will be on hand to discuss the research findings at exclusive free breakfast events in Sydney, Melbourne and Brisbane on May 8, 9 and 14 (respectively).
Now is your last chance to register for the Brisbane leg of the event.
Simply fill out the form at the bottom of this page to register your interest to attend and see our at-a-glance guide further down for more details. We’ll be in touch shortly if you’re successful.
Commissioned by QMS, presented by Neuro-Insight’s Pete Pynta and hosted by Mumbrella, the findings will suggest we should rethink what we traditionally considered were the benefits of using digital large format billboards. Today, their advantages go beyond simple demographics or audience movement.
For decades, traditional publishers have sold clients the dream that they would gain the positive rub of associating with their content – something impossible to measure but all-powerful in building a brand.
But this new world-first neuroscience study reveals the same sentiment can apply to OOH, too.
In fact, the personality of a digital billboard and its attributes blend with the values and brands of the advertisers.
See the full list of guests below, and fill out the form at the bottom of this page to register your interest to attend.
*By agreeing to this invite, you consent to further communication from Mumbrella and QMS.
Events at a glance
Sydney (May 8)
Speakers
- Mark Coad, CEO, PHD
- Emily Murren, national brand manager, Domain
- Peter Pynta, director of sales and marketing, Neuro-Insight
- Sue Squillace, Australian CEO, Spark Foundry
- Ryan Hedditch, national head of strategy, Posterscope (Dentsu Aegis)
DATE: Wednesday, May 8, 2019
TIME: Registration from 7:30am, Breakfast presentation from 8:00am – 9:30am
VENUE: Beta Bar & Gallery, Level 1, 238 Castlereagh Street, Sydney
Melbourne (May 9)
Speakers
- Terri Golder, GM marketing communications and product, Renault
- Simon Lawson, general manager, PHD Melbourne
- Peter Pynta, director of sales and marketing, Neuro-Insight
- Michelle Martinis, executive manager – group brand properties, AAMI/Suncorp Group
DATE: Thursday, May 9, 2019
TIME: Registration from 7:30am, Breakfast presentation from 8:00am – 9:30am
VENUE: Metropolis, Level 4 (access via upper level), 3 Southgate Avenue, Southbank
Brisbane (May 14)
Speakers
- Anna Burgdorf, general manager product and marketing – premium brands, Flight Centre Travel Group
- Adam Hickey, agency director, IKON Communications
- James Burnett, CMO, Ladbrokes Australia
- Peter Pynta, director of sales and marketing, Neuro-Insight
DATE: Tuesday, May 14, 2019
TIME: Registration from 7:30am, Breakfast presentation from 8:00am – 9:30am
VENUE: Howard Smith Wharves, 5 Boundary Street, Brisbane