Life Education rolls out new logo as part of brand refresh
Healthy Harold with the new logo
Charity Life Education, which provides free health education for school children aged 5-13 years, has unveiled a new logo as part of a brand refresh.
The brand refresh, undertaken by Marlin Communications, aims to better align the brand with the Life Education mission, with the new logo an attempt to symbolise the positive, spirited, action-oriented and child-focused intentions of the organisation.
The old logo
Conchita Casteigt, national manager marketing and partnerships at Life Education Australia, said: “We now have greater clarity of the important role our famous mascot – Healthy Harold- plays, and how he works with our organisation’s new brand logo.”
The refreshed brand will roll-out nationally this month.
Credits
- Client: Life Education
- Client Team: Conchita Casteigt
- Agency: Marlin Communications
- Creative Team: Matthew Ware, Cassandra Gaunson
- Creative Directors: Dan Geaves, Karl Tischler
- Planner: Tamsin Paola
- Accounts Team: Ashleigh Liversage, Vanessa Gambin
Linkedin
…and this is a good example of why you should use a branding specialist instead of a generalist graphic designer when rebranding….
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