Live blog: Wednesday July 9: Postie puppies | Daily Telegraph | Andrew Denton | Belle | Triple M | Les Murray |Seven Olympics |

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:28pm – We’re just a couple of weeks away from the Marketing Science and Ideas Xchange (MSiX) conference, a deep dive on everything behavioural economics. With the inimitable and entertaining Rory Sutherland as a keynote, and curated by Adam Ferrier, you know it’s going to be good. Click the link for the full program.

rory sutherland

3:22pm – Seven is reported to have done a $200m deal for the next three Olympics, which one media analyst says could represent pretty good value for money.

2:29pm – An interesting piece in The Australian today from editor-at-large Paul Kelly arguing Rupert Murdoch doesn’t have direct editorial control over his newspapers.

1:34pm  -The Ad Standards Board had to rule on complaints its own advert was sexist and racist, but which way did they lean?

12:40pm – Want to get some social media attention for your new app? Why not use puppies dressed as postmen, and actually get them to deliver some mail? Hallmark and Naked have done just that.

12:15pm – Remember a few weeks back Dr Mumbo featured Les Murray’s unlikely World Cup song? Well, it turns out it’s done pretty well with footy fans around the world.

11:47am – Yesterday Triple M Melbourne tweeted the below picture celebrating being number one in the FM market there. Buzzfeed Australia covered the reaction to it, after social media users noticed every face in in was a white middle aged male.

Triple M Melbourne white male number one

Neale Whittaker11:04am – Bauer has announced experienced editor-in-chief of interior design magazine Belle Neale Whittaker, who is a judge on The Block, will leave the title at the end of the year.

10:20am – TV ratings are in, and Hamish and Andy and Under the Dome dropped again for Nine and Ten respectively, but Andrew Denton’s appearance on Who Do You Think You Are for SBS One saw the channel enjoy a bumper ratings night.

8.45am – Today’s front page of The Daily Telegraph is certainly provocative…

Daily Tele

8.13am – Good morning, this is what has broken overnight internationally:

The Guardian: BBC Trust review will not reveal pay of Jeremy Clarkson or other top stars

“The BBC Trust’s review of how much the corporation’s star names are paid will not publish any details of its deals with star presenters such as Jeremy Clarkson and Graham Norton.

The trust said on Tuesday that the review, the first of its kind for five years, will examine how well the BBC has kept talent pay in check but would not make “specific editorial judgments”.”

AdWeek:  BMW Goes for a Spin on the World’s Most Insane Racetrack: An Aircraft Carrier

“It’s one thing to drive at breakneck speeds around a barren salt flat or abandoned airport, but the pucker factor goes up a few notches when you’re teetering on the edge of an aircraft carrier.

In BMW’s questionably real “Ultimate Racetrack” ad for the BMW M4, we see the typical anonymous, black-gloved stunt driver fishtailing and drifting around a course built on what looks like the redesigned deck of an aircraft carrier.”

Mashable: ‘Maleficent’ Is 2014’s Only Non-Superhero Film to Cross $600M Mark

On an average summer at the movies, you’d see a healthy mix of properties raking in some serious money. With the multitude of options one traditionally has during this time of year, records are broken left and right, and the high-water mark is usually set at a breakneck pace. Unfortunately, this summer’s options haven’t been as diverse as audiences would like, which has resulted in a glut of superhero films ruling the box office roost. However, there’s one movie that’s slowly worked its way to the top of the non-comic book heap, and it’s the only movie of its type to cross $600 million this summer: Angelina Jolie’s Maleficent.”

Yahoo!7 News: Isis mobile wallet abandons name to militant group

“Mobile wallet service Isis is changing its name to distance itself from an acronym used to refer to militant group Islamic State of Iraq and Syria.

US telecom companies AT&T, T-Mobile, and Verizon four years ago teamed together to back Isis, software that takes advantage of near-field communication chips in smartphones to allow people to consumate transactions by tapping mobile devices on sensor-enabled pads at shops.”

AdAge: Samsung Is Getting Squeezed by the Anti-marketers

“As Samsung Electronics became the world’s largest seller of smartphones, it pumped a massive amount of money into marketing. Now, it is feeling a painful pinch from competitors who barely spend at all.

On Monday evening, the Korean manufacturer reported preliminary second quarter earnings that fell short of expectations due to slumping smartphone and tablet sales. Operating income fell roughly 24% to 7.2 trillion won ($7.1 billion), the company’s third straight quarterly decline.”


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