Live on Fox Sports some branded content

April 29, 2015 5:02

It seems even the arena of live sports is not immune to the creep of branded content, with Fox Sports preparing to pit sports stars and celebrities against video gamers in a “history making video game tournament”.

Still, given the global popularity of ‘e-sports’ and Australia’s love of seeing celebrities humiliated by ordinary members of the public he suspects this could be a ratings winner when it goes out on Fox Sports 4 at 7.30pm tonight.

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Topics

branded content Fox Sports Gamers

1 COMMENTS

stevo 29 Apr 15

looks pretty good.

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