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Mail opens Australian operation

The Mail has become the first British newspaper to set up an Australian sales operation as it bids to capitalise on the growth in international traffic to mailonline.co.uk.

The office will be based at the Sydney offices of DMG Radio, which is 50% owned by the Mail’s parent company Daily Mail Group.

The first member of staff will be Australian manager Lisa Robertson who will be in a mainly sales role. She told Mumbrella: “The plan is to grow the business and team rapidly over the next few years.”  

According to Robertson, mailonline.co.uk already has Australian traffic amounting to 1.3m unique browsers and 11.9m page impressions per month.

The Mail is not the only British newspaper looking for an international push.

On Friday The Guardian announced major plans for an expansion into the US including several senior members of staff making the move.

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