Mail opens Australian operation
The Mail has become the first British newspaper to set up an Australian sales operation as it bids to capitalise on the growth in international traffic to mailonline.co.uk.
The office will be based at the Sydney offices of DMG Radio, which is 50% owned by the Mail’s parent company Daily Mail Group.
The first member of staff will be Australian manager Lisa Robertson who will be in a mainly sales role. She told Mumbrella: “The plan is to grow the business and team rapidly over the next few years.”
According to Robertson, mailonline.co.uk already has Australian traffic amounting to 1.3m unique browsers and 11.9m page impressions per month.
The Mail is not the only British newspaper looking for an international push.
On Friday The Guardian announced major plans for an expansion into the US including several senior members of staff making the move.
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Great. More low brow journalism to profit from unreasonable hype and fear.
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Another great export from the UK – NOT
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I am not a typical right wing Daily mail reader,
but its a well designed easy to read website i reckon
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A paper that openly supported Hitler. How the fleck anyone could bring themselves to work for that rag is beyond me.
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Andrew Bolt et al must be worried.
He has nothing on the Daily Mail in the global populist ranting stakes.
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If you’re wondering if this space is for you, the Daily Mail has a very definite demographic that it appeals to – http://www.britishpapers.co.uk.....aily-mail/
Having said that, it has really upped its sport coverage lately by poaching a few good sports journos and they seem to rank pretty well on the search engines and news aggregators – filling a bit of a void left by The Times.
Oh, and they also spawned this fantastic headline generator (spookily accurate) http://www.qwghlm.co.uk/toys/dailymail/
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But how will this effect house prices?
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Don’t forget The Daily Mail song – https://www.youtube.com/watch?v=5eBT6OSr1TI
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Dave: that’d be because they took a fair bit of design “inspiration” from The Guardian.
Speaking of which, I’d love to see The Guardian expand this-a-way!
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