Marina Go to lead Bauer-Hearst glossies

marina goMarina Go has emerged as general manager of the glossy titles published under Bauer’s joint venture with Hearst.

Her appointment to the helm of titles including Elle, Harper’s Bazaar and Cosmopolitan comes four days after she announced her resignation as CEO of Private Media.

Peter Holder announced his departure as publisher of the titles in April.

The move marks a return to the company after an absence of 20 years for Go. She was editor of Dolly and managing editor of Cosmo from 1989 to 1994 when the company was known as Australian Consolidated Press. ACP was sold to Bauer two years ago.

Since then, Go has worked at major publishers including TextMedia, Hachette Filipacchi, Pacific, Fairfax Media and Emap. Her role as boss of Crikey publisher Private Media came to an end because of the pressure of working at a Melbourne-based company while living in Sydney.

Today’s announcement from Bauer:

Matthew Stanton, CEO of Bauer Media, today announced the appointment of Marina Go as General Manager of the Hearst Bauer Media brands, a joint venture between Bauer Media and Hearst Magazines International. The joint venture brands include ELLE Australia, Harper’s BAZAAR and Cosmopolitan. Ms Go will start in her new role on September 22, and will report to Mr. Stanton.

A senior publishing executive with 25+ years’ experience, Ms Go is currently CEO of Private Media, a digital publishing company whose brands include Crikey, Smart Company and Women’s Agenda, which Ms Go launched in 2012.

Previous positions held include Group Publisher at Independent Digital Media; Publishing Director at EMAP; General Manager, Magazines at Fairfax Media; Group Publisher & Editor-in-Chief at Pacific Publications, and Editor-in-Chief & Publisher at Hachette Filipacchi Media Australia.

Mr Stanton said: “Marina has a track record of success and deep understanding across print and digital publishing, as well as an extensive knowledge of best-in-class business practices, all of which will further elevate our brands on every platform, she’s creative, strategic, and I look forward to working with her.”

Gautam Ranji, Senior Vice President, Licensing and Business Development, Hearst Magazines International, said, “We are pleased to have an executive of Marina’s calibre leading our business in Australia, and look forward to continuing to grow our brands in this key market.”

Ms Go added, “The Hearst titles are innovative, multi-platform global brands that communicate with loyal audiences across print, digital, mobile and social media. I am excited about the opportunity to work with Matt and Gautam to create further growth for this business.”


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