McCann poach Wunderman’s Brent Clarke to push MRM Australia

Brent Clarke

Brent Clarke

Wunderman’s national head of digital Brent Clarke has moved to McCann Australia’s data, CRM and digital offering MRM Australia as its managing director.

Clarke has been brought in to spearhead the development of a deeper technical MRM offering across CRM, data, digital innovation and platform development next year, after McCann Worldgroup relaunched the company into Australia last year.

The MRM Australia team has been reporting directly to McCann Worldgroup CEO Ben Lilley.

In his three-and-a-half years at Wunderman Clarke worked on accounts including Microsoft, Nokia and Pringles, as well as on  Coca-Cola’s award winning ‘Share a Coke’ campaign and the follow up ‘Share a Song’ campaign.Clarke said in a statement: “It’s an incredibly exciting time to be joining McCann Worldgroup and the global MRM business. The creative and digital transformation of McCann over the past 2 years has been nothing short of remarkable.

“Now it’s my turn to help expand the breadth and depth of McCann’s digital, data, CRM and technical platform expertise through a more pure-play MRM Australia. The timing couldn’t be more perfect to join such a dynamic and rapidly growing business.”
Before Wunderman he worked as a digital business consultant for five months with digital optimisation and analytics firm Bienalto, and was the managing director and owner of Sydney based digital and creative agency Back Creative for four-and-a-half years.

McCann Worldgroup CEO Ben Lilley said: “Brent has a deep technical understanding of digital strategy, data and CRM and a strong track record in winning new business. In fact, having pitched against him numerous times at Wunderman – and lost – we realised our best option was to get Brent on our side of the table. He is a potent competitor and a data and digital supremo at the absolute top of his game.”



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