Mediacom Melbourne brings former Mitchell’s boss Allen Scash out of retirement


Scash: new NEC of Mediacom Melbourne

Mediacom Melbourne has hired former Mitchell and Partners’ managing director Allen Scash to be its new non-executive chairman.

The announcement will see the well-respected Scash come out of retirement to take up the new position at the media agency.

The move comes at a time when Mediacom Melbourne is fighting to retain a number of key accounts, including the AFL and Energy Australia, with Scash saying, in a statement: “I had no intentions of coming back to the industry, having been quite happy playing golf and fishing, but there’s a great team there at MediaCom and I feel like I have a lot to add”.

The appointment is effective immediately, with Mediacom adding that the appointment is in addition to its existing Melbourne management team of MD Anny Havercroft and GM Brett Elliott.

Scash is a well known in the Melbourne market, having led Mitchell and Partners, Optimedia and ZenithMedia throughout  a 40 years period.

The media agency executive left Mitchell’s just under two years ago with Sean Seamer, MediaCom’s CEO, adding: “Scash is a legend in our industry. He knows the Melbourne market inside out and I’m honoured that we have managed to garner his support”.

Mediacom Melbourne has lost a number of accounts in recent years, including Seek, Treasury Wine Estates and Bayer.

The news comes at the same time that rival Initiative has announced it has hired Mediacom executive Simon Reid as the agency’s investment director.

Reid is a 13-year media veteran where he led key accounts such a Specsavers and has previously worked at Optimedia.

“Simon’s high level of professionalism and media insights makes him the perfect fit for us as our investment lead,” said Initiative Melbourne managing director Stephen Fisher.

“With recent new business wins such as Simplot and Jemena, as well as expanding work for existing clients, Simon’s appetite for creative media solutions is inspiring and we’re looking forward to his contributions to the Melbourne team.”

Nic Christensen 


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