Melbourne radio ratings: Melbourne market holds steady as 3AW builds share unlike Sydney sister station

Melbourne radio powerhouse, 3AW’s Russel Howcroft and Ross Stevenson on 3AW have pushed their share back into the twenties for the first time since survey one this year, with a 1.2 point rise to a 20.5% share.

The Nine Radio station also widened its margin as the market leader, improving its share by 0.3 points to land on a 13.7% overall share, bucking two successive books in decline unlike its sister station in Sydney, 2GB which narrowly avoided losing its number one spot. At the same time last year, as the state was emerging out of a lockdown, 3AW held an 18.9% share.

Melbourne radio ratings survey six [click to enlarge]

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.