Melbourne radio ratings: Melbourne market holds steady as 3AW builds share unlike Sydney sister station
Melbourne radio powerhouse, 3AW’s Russel Howcroft and Ross Stevenson on 3AW have pushed their share back into the twenties for the first time since survey one this year, with a 1.2 point rise to a 20.5% share.
The Nine Radio station also widened its margin as the market leader, improving its share by 0.3 points to land on a 13.7% overall share, bucking two successive books in decline unlike its sister station in Sydney, 2GB which narrowly avoided losing its number one spot. At the same time last year, as the state was emerging out of a lockdown, 3AW held an 18.9% share.
Melbourne radio ratings survey six [click to enlarge]
Overall, Southern Cross Austereo’s Fox FM was the biggest faller, dropping one point to an 8.3% share overall, with no single station gaining more than 0.5 points in total.
Fox’s breakfast trio of Fifi, Nick and Fev also dropped 1.5 points back to a 7.4% share, while Nova’s breakfast team of Chrissie, Sam, and Browny dropped one point, as the trio was recently announced to be coming off air after a lengthy stint together, with Swan set to get her own national show on the network.
Nova’s breakfast presenters in Adelaide, Ben and Liam will replace the trio in 2023, joined by their long time producer, Belle Jackson.
Nova’s new breakfast trio in Melbourne in 2023
Gold FM’s Christian O’Connell remained in second spot at breakfast, with a 0.1 point rise to a 10.3% share, while drive host Dave ‘Higgo’ Higgins again proved to be the show most Melbournians are listening to during that slot, topping the pile once again with an 11.2% share, despite dropping back 1.6 points. The network dropped 0.4 points, yet remained a clear second overall with an 11.5% share.
This came as 3AW’s Tom Elliot also dropped one point to a 9.2% share, leaving Fox FM drive pairing Carrie and Tommy in clear second spot, remaining on 10.2%. Elliot’s show sat at 13.5% as recently as survey four.
ABC Melbourne remained stagnant in overall share and breakfast, gaining 0.1 point to 7.5% and 0.4 points to 8.6% respectively in each, while drive host Raf Epstein rose 0.9 points to a 6.8% share.
After a solid survey six, SCA’s Triple M dropped back 0.2 points in overall share, while its drivetime Rush Hour with JB and Billy gained 0.7 points to an 8.9% share.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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