Content company MCM Media has appointed Venue Media’s Michael Johnstone to the newly created role of head of TV and events.
The announcement:
MCM Media has signalled the anticipated strong expansion of its television and events business with the appointment of Michael Johnstone to the newly created position of Head of Television & Events.
Johnstone will be charged with leading further growth and diversification of MCM Media’s TV and events offering, two of four pillars of the MCM Media business alongside radio and digital.
Starting at MCM Media today from digital outdoor media company VenueMedia where he was CEO, Johnstone has a career that spans the Nine Network, additional free-to-air and subscription television stations, and MTV Networks where he was Vice President of Sales.
“I’m thrilled to have Michael head up our growing TV and events business. His appointment is part of our enlarged vision for the company that is is seeing resources and infrastructure bolstered across all four key areas – radio, digital, television and events,” said MCM Media Chief Executive Officer, Simon Joyce.
“MCM Media has strong credentials in TV and event production including continued success with both the Live at the Chapel and Take 40 Live Lounge music series. Behind the scenes, the MCM Media team has been working on some innovative new content concepts, including The Hoyts Insider, which we look forward to launching with Michael at the helm.”
Johnstone’s strong background in media sales, brand partnerships, commercialisation and management makes him the perfect fit to lead MCM Media’s television and events into the next growth phase.
“I am stoked to be joining MCM Media in this new role, and I’m looking forward to working together with Simon and the team to deliver premium TV content and events” said Johnstone.
“With four major events in my first few weeks it’s certainly an exciting time to be on board. The television and events departments are vital in providing MCM Media’s clients with a range of world-class, integrated media platforms and I look forward to leading the team in this area.”
Source: MCM Media press release