Morning Update: South Park’s site specific ads; ANA wants Facebook metrics audited; do your ads captivate or aggravate?

Ad Week: South Park Drove These Mobile Billboards to Places They Weren’t Wanted

We will never be able to forgive South Park—or thank it enough—for that one time it utterly decimated native advertising in a story arc. But to promote its 20th season, the show briefly took its gaze off current events and launched its own version of a stroll down memory lane.

People got pissed. (Or so Comedy Central claims. Wait a sec—is this an ad, too?!)

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Ad Age: ANA Calls for Facebook Metrics to Be Audited and Accredited

The Association of National Advertisers is calling for Facebook’s metrics to be audited and accredited by the Media Rating Council in light of the social media network’s disclosure that it has been giving marketers an inflated number for the average time spent viewing online clips.

“While ANA recognises that ‘mistakes do happen,’ we also recognise that Facebook has not yet achieved the level of measurement transparency that marketers need and require,” said ANA President-CEO Bob Liodice in a statement.


Campaign Live: Marketers’ misuse of data ‘worrying’, says privacy group

There is a “worrying” lack of transparency around how brands scoop up, share and use consumer data, according to civil liberties organisation the Open Rights Group.

The ORG’s comments came after a Chartered Institute of Marketing report found that 92% of consumers do not understand how their data is used. Some 81% of marketers surveyed also said their companies share data across departments without permission from consumers.


Ad Week: Here’s What Different Mobile Ad Formats Do to Your Brain – captivate vs. aggravate

Why do some mobile ad formats scream out ‘engagement!’, and others just annoy the hell out of people? Maybe it’s the message, but more likely it’s the response it triggers in your brain. If you’re going to optimise your next mobile campaign, it can help to get into the science of consumer response and how conscious and subconscious actions affect mobile ad engagement. Here’s how…


Mumbrella Asia: Programmatic transparency issues will be resolved within two years predicts MasterCard CMO

Transparency issues currently niggling the rise of programmatic buying can to be resolved within two years if clients and agencies can work together to address them, one of the region’s most high profile marketers has said.

Talking on a panel debate held by Dentsu Aegis Network in Singapore this morning, Sam Ahmed, APAC CMO of MasterCard, was asked if recent events in Japan, where Dentsu was caught over-billing clients for digital media last week, had affected the trust he has in his agency, and whether his company would be reviewing its digital marketing function as a result.



Poynter: Washington Post initiative aims to keep reporters from writing ‘unnecessarily long’ copy

In August, Washington Post managing editor, Cameron Barr, and his fellow senior editors decided to do something about a problem that had been niggling at them for some time: Articles were becoming too long, often for no good reason.

“We were seeing too many pieces that were in the mid-range of their ambition and their success — coming in at 60, 70 inches of copy,” Barr said. How journalism schools can create an innovation mindset in the classroom

At the start of the academic year, speaks to two professors of journalism innovation to find out more about their strategy for promoting creative storytelling.

Innovation is now on the to-do list for many media organisations. Some have set up news labs to experiment with new formats and emerging technologies, while others have appointed innovation editors to supervise future newsroom transformations.


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