Morning Update: South Park’s site specific ads; ANA wants Facebook metrics audited; do your ads captivate or aggravate?

Ad Week: South Park Drove These Mobile Billboards to Places They Weren’t Wanted

We will never be able to forgive South Park—or thank it enough—for that one time it utterly decimated native advertising in a story arc. But to promote its 20th season, the show briefly took its gaze off current events and launched its own version of a stroll down memory lane.

People got pissed. (Or so Comedy Central claims. Wait a sec—is this an ad, too?!)