MTV tells viewers: Discrimination sux
MTV has created “Labels”, an anti-discrimination ad on behalf of Red Cross with the message “Discrimination sux”.
Timed to coincide with Refugee Week, which starts on Sunday, the ad was one of 10 ideas developed by MTV staff as part of a company-wide project to come up with creative ideas to communicate anti-discrimination messages to the network’s youth audiences. The majority of the people in the ad are MTV staff.
Credits – ‘Labels’
- Concept: MTV staff
- Director/Producer – Andy Wallace – MTV Creative
- Director of Photography – Brett Brown
- Production Manager – Marina Younger
Linkedin
Love the simplicity of this ad, very effective with a great message.
User ID not verified.
Reminds me of the anti discrimination ad Adam Hunt controversially made for The Gruen Transfer’s ‘The Pitch’ segment last year…
User ID not verified.
I agree with Katy. I like that It is not over the top and doesn’t go overboard with harsh shock value. good work
User ID not verified.
Labels have been a hot topic the past few months https://www.youtube.com/watch?v=iLpwWUKm6KA
User ID not verified.
looks like the production manager did a great job
User ID not verified.
Bingo!
Was there an ad agency involved here? No? Oh, thats interesting….
User ID not verified.
Brilliant!
User ID not verified.
Great stuff….well done….
User ID not verified.
We’ve all heard these unfortunate stereotypes and I like the fact that the Red Cross is brave enough to put them out there.
User ID not verified.
Great ad! Great message
User ID not verified.
Good emotion. Great ad.
User ID not verified.
I think it’s bizarre the Red Cross has a “discrimination sux” campaign, when they themselves discriminate against men who have sex with men by not letting them donate blood…
Or am I missing something?
User ID not verified.
This Ad was made by MTV staffers as a part of a Via community day. We were all split into groups from different departments and had 3 hours to come up with a concept and shoot a TVC. This was the winning entry. It was re shot by our creative team.
Amazing work!…Really proud to a MTV er!
User ID not verified.
As someone who lost a good friend to HIV after he had a blood transfusion James, I really don’t give a toss.
User ID not verified.
You couldn’t have said it better Paul.
User ID not verified.
Brilliantly executed, congratulations guys.
User ID not verified.