Mumbrella continues lead marketing trade titles with 24.9% jump for July

Mumbrella has continued its lead over other marketing trade titles, data from the Audited Media Association of Australia (AMAA) shows, with the site recording 843,000 page impressions in July, up 24.9% on the month prior.

The AMAA also reported average unique daily browsers for the month had increased 23.8% to 13,481 for July over the previous month’s 10,089.

On an annual basis, Mumbrella’s page impressions were up 15.7% from July 2017 while daily uniques were up 13.4%.

Competitors B&T and Campaign Brief recorded 300,569 and 290,000 page impressions respectively and 4,742 and 3,963 unique impressions.

While B&T saw a 12.2% growth in page impressions over June, its year on year figures were down 23.2%. Meanwhile Campaign Brief saw a monthly rise of 14.1% but almost doubled its July 2017 page impressions with a 99.8% jump.

Daily unique browsers for B&T were up 11.8% for the month but down 4.8% for the year. Campaign Brief saw a rise of 19.8% and a jump of 84.4% respectively.

The other main industry title, AdNews, does not submit its figures for audit, but the last time it publicly shared its internal analytics, it claimed 145,956 monthly page impressions.

Since Mumbrella joined the audit in 2009, it has topped the ranking among the trade press every single month.

Radio Today made its debut in AMAA’s survey, recording 2,183 average unique browsers for the month and 174,623 impressions.

Outside of the AMAA’s media trade titles, Hot Tomato Broadcasting Company’s again recorded the highest number of daily uniques, at 31,869, up 22.2% on the previous month’s. The website’s page impressions were 1.588m, up from 1.224m in June.

The fastest growing publications were Universal Magazine’s Complete Homes which recorded a 457% jump in unique browsers to 2,281 and the NSW Nurses and Midwives associations magazine that recorded a jump of 133.7% to 1,617.


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