Mumbrella Creative Review Hangout: M&C’s Ross Berthinussen and 303Lowe’s Richard Morgan
Morgan
Berthinussen
Mumbrella has kicked off a new project in which we invite creatives and planners into our studio to discuss the latest crop of ads. Mumbrella creative reporter Miranda Ward was joined by M&C Saatchi group strategy director Ross Berthinussen and 303Lowe executive creative director Richard Morgan to discuss a selection of ads from the year so far, as well as comment on challenges facing the industry and which agencies are the ones to watch in terms of creative. The ads discussed can be seen below.
Berthinussen joined M&C Saatchi is October last year from BBH London where he was strategy director and partner. At M&C Berthinussen leads strategy for the NRMA/SGIO and Lexus. During his time with BBH he lead strategy for the global relaunch of British Airways and was integral to the ‘Don’t Fly’ campaign for British Airways’ sponsorship of the London 2012 Olympics and Paralympic Games.
These videos are a great idea but the sound is awful.
Can we fix the sound for next time please?
Hi Hard of Hearing,
Yes apologies we have some technical difficulties with the hangout which impact camera quality and also sound. We’ll endeavour to have them fixed for the next creative review.
Cheers
Nic – Mumbrella
I think this is a very good idea, I enjoyed it immensely, and
I believe it has the potential to grow into a favorite.
However, as a production, it has problems beyond poor sound and vision.
In my honest opinion, the entire project is seriously in need of production values and presenter skills.
The seating arrangement was wrong wrong wrong, and two cameras, one set, and one rover, are vital.
Sound for three people seated is rudimentary these days.
Just one example: Presenter should know how to pronounce the names of her guests, and if not , then it should be made a feature of interest on its own.
It doesn’t have to be the tonight show, but when discussing industry skills and practices, and criticising the work of others, at least a high level of professional presentation is required.
N.B. I do not criticise this presenter, I believe she showed great bravery and soldiered on valiently, it is simply a matter of applying good production skills to assist the flow.
Hi Richard,
Yes this is was a test run for a section we plan to do every fortnight.
Unfortunately there was problem with the camera and sound at the last minute but we’ll ensure that it is fixed for the next time.
Thanks for the feedback.
Cheers
Nic – Mumbrella
Sorry about the typos. ‘Valiantly’ is what I meant to say.