Mumbrella live blog: Friday, April 4
Welcome to Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.
Top stories:
- Nine has axed Australia’s Got Talent
- Ikon stalwart Pat Crowley moves to Match Media
- TV ratings: Seven share plummets as dancing hits highs and lows
- Dr Mumbo: Maccas and the talking golf ball
- Answering Adam: Agencies need to hero the idea, but improve the processes
- Clemenger BBDO Sydney take top prize at AIMIA Awards
- ACMA launches indigenous cybesafety campaign
4:14pm – Here’s an interesting article on what has changed in the last couple of years in the search world, and what you can do to improve your SEO now Google has changed its algorithms with Google Hummingbird, courtesy of TrinityP3.
2:41pm – Ten has moved the finale of The Biggest Loser from next Wednesday and Thursday to the following Sunday, April 18. The show has failed to find a big audience for its ninth season contributing to the ratings malaise the network finds itself in.
2:07pm – Everyone loves a good listicle, and here’s one on an advertising bent. Some highly inappropriate ad placements courtesy of Financial Post.
1.37pm – Channel Nine has confirmed it will not bring back Australia’s Got Talent this year after just one series with the network after it was moved from rival Seven.
1.25pm – Todd Sampson has ruled out replacing Droga5’s creative partner David “Nobby” Nobay on the next series of Recipe to Riches after Mumbrella revealed yesterday Nobbay had withdrawn from the series.
12.25pm – McCann Australia has creates a new campaign called ‘Keep it Clever’ for Universities Australia built on the concern that Australia will be left behind the rest of the world. Story here.
11:31am – Media watchdog the ACMA have launched a new campaign ‘Be Deadly Online’ aimed at educating indigenous kids about, among other things, sexting.
11:03am – Clemenger BBDO Sydney took the top prize at last night’s AIMIA Awards show, but the ABC won the most gongs, including one for iView. See the full lost of winners here.
10:47am – Answering Adam: MediaCom’s Nic Hodges started writing a comment on Adam Ferrier’s post on Tuesday, but got to 600 words before deciding to submit it as a standalone post. See what he has to say about where agencies should be focussing here.
10:30am – TV ratings are in, and Ten’s So You think You Can Dance hit some highs and lows last night, getting its lowest audience for the main show, and one of its highest for the results. Seven’s audience share plummeted to just 17 per cent.
9:31am – Here’s one that’s not for the feint hearted – Karl Stefanovic gets a ‘pash’ from Today newsreader Georgie Gardner. Ironically when they’re debating women dumbing themselves down to get ahead…See the video here.
8:34am – First big news of the day is the move of long-time Ikon stalwart Pat Crowley to rival independent Match Media to become operations director.
James Simmons, Pat Crowley, John Preston
8:23am – US talkshow legend David Letterman has announced he’s stepping away from the small screen after 31 years, prompting a flood of tributes from friends and fans on Twitter.
8:07am – Morning all – and congratulations on making it to Friday. It’s been a busy week in the media and marketing world, and there are more big stories coming today, so stay tuned to hear it first here.
