Mumbrella live blog: Friday, April 4
Welcome to Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.
Top stories:
- Nine has axed Australia’s Got Talent
- Ikon stalwart Pat Crowley moves to Match Media
- TV ratings: Seven share plummets as dancing hits highs and lows
- Dr Mumbo: Maccas and the talking golf ball
- Answering Adam: Agencies need to hero the idea, but improve the processes
- Clemenger BBDO Sydney take top prize at AIMIA Awards
- ACMA launches indigenous cybesafety campaign
4:14pm – Here’s an interesting article on what has changed in the last couple of years in the search world, and what you can do to improve your SEO now Google has changed its algorithms with Google Hummingbird, courtesy of TrinityP3.
2:41pm – Ten has moved the finale of The Biggest Loser from next Wednesday and Thursday to the following Sunday, April 18. The show has failed to find a big audience for its ninth season contributing to the ratings malaise the network finds itself in.
