Mumbrella360 recap: Coles, customer loyalty and a return for Dawn French?
In the third instalment of a series to run in the coming days, we recap the highlights from Coles’ chief marketing officer Simon McDowell’s appearance at Mumbrella360 last month.
On stage with Mumbrella’s Tim Burrowes, McDowell discussed:
- Customer loyalty programs and the relaunch of FlyBuys;
- What comes next for the loyalty program;
- Whether Coles would on-sell data collected by the scheme;
- The science behind marketing the program, and whether Dawn French will return.
To see all five parts of the video interview now, download this week’s Encore.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
Please, please, please Coles, no more Dawn French.
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Yes please give me more Dawn French. I started shopping at Coles because of her.
Good old British humour! She is hilarious!
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