Mumbrella360 recap: Coles, customer loyalty and a return for Dawn French?

m360In the third instalment of a series to run in the coming days, we recap the highlights from Coles’ chief marketing officer Simon McDowell’s appearance at Mumbrella360 last month.

On stage with Mumbrella’s Tim Burrowes, McDowell discussed:

  • Customer loyalty programs and the relaunch of FlyBuys;
  • What comes next for the loyalty program;
  • Whether Coles would on-sell  data collected by the scheme;
  • The science behind marketing the program, and whether Dawn French will return.

To see all five parts of the video interview now, download this week’s Encore.

Encore issue 22This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit for a preview of the app or click below to download.


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