Mumbrella360 video: Addressing Adland’s Gender Diversity Problem

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

m360 day 2 addressing adland's gender diversity problem cindy gallop alex hayes jennifer whelan

This panel cuts to the chase: why is the gender imbalance within senior management roles still a major issue in the marketing communications industry despite numerous studies, including by McKinsey & Company and Gallup, that show that gender diversity can deliver both social and economic benefits for businesses.

Enough talk about why, this panel looks at how to address workplace culture, balance and diversity right now.

cindy gallop m360 panel - cropped



Dr. Jennifer Whelan, an organisational consultant specialising in the commercial application for assessing implicit thinking – including unconscious bias, stereotypes, and adaptive potential. Dr. Whelan’s work focuses on helping organisations to realise the benefits of organisational diversity and inclusion.

Cindy Gallop, an outspoken diversity campaigner for the ad industry.

Lorraine Jokovic, diversity spokesperson and board member of the Communications Council who will share recommended approaches and practical ways of changing the gender balance in agency businesses.

Simon Ryan, CEO of Dentsu Aegis Network ANZ and CEO of Carat ANZ.


  • 0:00 Introduction to panel
  • 4:50 “Nothing is changing because as far as the white men at the top are concerned: why should it?” Cindy Gallop
  • 7:30 “My experience is that when you say it’s good for people, people just smile and nod and walk away” Dr Jennifer Whelan
  • 8:40 “Diversity and inclusion drive better business outcomes” Dr Jennifer Whelan
  • 9:20 “It really surprises me how male concentrated certain pockets of this industry are” Dr Jennifer Whelan
  • 9:50 “I urge leaders in this industry to get on board because you’re in serious danger of being left behind of what’s happening in the rest of the world” Dr Jennifer Whelan
  • 11:20 Great female leaders who leave the industry, and how nothing has changed: Lorraine Jokovic
  • 13:00 The industry drain and what can be done about it
  • 14:00 “One area that drags the industry down is creative – 87% of creative departments are male; planning isn’t much better” Lorraine Jokovic
  • 15:00 Cindy Gallop: What female ECDs can bring to the table*
  • 19:00 “My experience from a Carat perspective is that diversity of thought is the very thing that has given that business success” Simon Ryan
  • 21:30 “Carat is driving diversity far more than any other business in our industry” Simon Ryan
  • 22:00 “The global media companies are adopting diversity more than the Australian companies are” Simon Ryan
  • 27:00 “A predominance of women in account management in the current climate is not necessarily a good thing” Cindy Gallop
  • 28:00 “Actively hire men for every traditional women’s role to truly show you are open about diversity” Cindy Gallop
  • 29:00 “There is zero difference between genders when it comes to creativity or management style” Dr Jennifer Whelan
  • 30:00 Is there sometimes a confidence issue with women?
  • 30:50 “This is where I take issue with Sheryl Sandberg” Cindy Gallop
  • 32:20 Ladies: bullshit like the men do. Ask yourself WWAWSGD: What Would A White Straight Guy Do?
  • 33:55 Trait confidence vs personal confidence shows the biggest gap between men and women
  • 36:00 The difference in feedback between men and women in performance reviews
  • 37:37 Cultural fit: why hire more of what you already have?
  • 39:00 Sexual harassment: Cannes Lions – a personal experience
  • 47:00 Do you feel you have ever been discriminated against? Lorraine Jokovic
  • 48:00 It’s not irresponsible, it’s illegal; if you do nothing your career is already being threatened. Speak up
  • 49:50 Audience questions

*Links to the 4A webinars mentioned By Cindy Gallop:

Glass Ladder Series: How to Join the C-Suite When Nobody Thinks You Can – With Cindy Gallop

Glass Ladder Series: Meetings, Pitches, Presentations, Negotiations: Selling Your Work and Selling Yourself – With Cindy Gallop

Glass Ladder Series: Overcoming Unconscious Bias: How to Climb Higher Up the Career Ladder Every Single Day – With Cindy Gallop


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