Mumbrella360 video: Lessons From The World’s Best Brands

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Ed Pank, managing director at the World Advertising Research Centre (WARC) for Asia Pacific presents findings from this year’s WARC 100, a ranking of the world’s best ad campaigns.

Pank presents several outstanding case studies from this year’s list, examining the trends in media buying, budget and content that singled out the most successful campaigns.

Timeline

• 1:00 How WARC works
• 2:25 Key findings from this year’s data
• 5:04 Which country produced the top campaign?
• 6:07: Data set – touch points in campaigns, 2015/2016 (comparison)
• 6:54 Media mix among WARC 100 campaigns
• 9:18 ‘Run Like A Girl’ and emotive advertising [case study]
• 13:02 WARC advertisers toolkit for 2016
• 17:57 Video framework for advertisers
• 18:36 Pepsi Max and the hero [case study]
• 19:26 Campaign duration 2015/2016 (comparison)
• 20:31 Telco 3’s #holidayspam social media campaign [case study]
• 24:33 Budgets 2015/2016 (comparison)
• 25:28 ‘Inglorious Fruit’ and social activism [case study]
• 31:07 Creative approaches in 2016
• 32:18 Newcastle Brown Ale: generating impressions with a meagre budget [case study]
• 36:58 Geography and ad spend share on the WARC 100
• 37:43 OPSM ‘Penny The Pirate’, WARC 100 winner 2016 [case study]

Mumbrella Staff

topics Ed Pankm360Mumbrella360WARCworld advertising research centre

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