Mumbrella360 video: Lessons From The World’s Best Brands

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Ed Panc of WARC gives us a few lessons from last year's most successful ad campaigns.

Ed Pank, managing director at the World Advertising Research Centre (WARC) for Asia Pacific presents findings from this year’s WARC 100, a ranking of the world’s best ad campaigns.m360-like-a-girl-warc


Pank presents several outstanding case studies from this year’s list, examining the trends in media buying, budget and content that singled out the most successful campaigns.


  • 1:00 How WARC works
  • 2:25 Key findings from this year’s data
  • 5:04 Which country produced the top campaign?
  • 6:07: Data set – touch points in campaigns, 2015/2016 (comparison)
  • 6:54 Media mix among WARC 100 campaigns
  • 9:18 ‘Run Like A Girl’ and emotive advertising [case study]
  • 13:02 WARC advertisers toolkit for 2016
  • 17:57 Video framework for advertisers
  • 18:36 Pepsi Max and the hero [case study]
  • 19:26 Campaign duration 2015/2016 (comparison)
  • 20:31 Telco 3’s #holidayspam social media campaign [case study]
  • 24:33 Budgets 2015/2016 (comparison)
  • 25:28 ‘Inglorious Fruit’ and social activism [case study]
  • 31:07 Creative approaches in 2016
  • 32:18 Newcastle Brown Ale: generating impressions with a meagre budget [case study]
  • 36:58 Geography and ad spend share on the WARC 100
  • 37:43 OPSM ‘Penny The Pirate’, WARC 100 winner 2016 [case study]

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