Mumbrella360 video: Digital Marketing on Steroids
In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.
In this presentation Peter Meliniotis, head of technology, APD Interact, and Barney Dunne, senior director, marketing optimisation solutions at APJ Hewlett Packard explain why data and marketing must live in the same silo, and why optimising for mobile is essential as user experience trumps brand loyalty.
https://youtu.be/hvoEmd88OR8
Timeline:
- 0:00 Introduction
- 1:15 Google changes algorithm to penalise non-mobile optimised websites
- 3:15 The power of mobile as a channel
- 3:26 There are 2.4 billion global mobile users
- 4:30 52% of mobile users will not interact with brands that don’t have a mobile optimised site
- 5:00 From mobile-first to mobile-only – the channel cannot be ignored
- 6:00 Barney Dunne takes stage
- 6:45 Customer experience is the primary focus of competition for most companies
- 7:20 The Big Rocks puzzle
- 8:50 One channel single-code base
- 9:43 The shrinking attention span of people across different devices
- 11:00 Responsive web, of itself, doesn’t help; it limits your success
- 14:00 What’s the worry about SEO?
- 15:20 For every dollar in the left, maximise the righthand side
- 18:30 Leverage & target site visitors, and click-stream targeting
Mumbrella360 takes place between June 7-9. Early-bird tickets are on sale until April 15, offering savings of up to $700.
