Mumbrella360 video: Digital Marketing on Steroids
In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.
In this presentation Peter Meliniotis, head of technology, APD Interact, and Barney Dunne, senior director, marketing optimisation solutions at APJ Hewlett Packard explain why data and marketing must live in the same silo, and why optimising for mobile is essential as user experience trumps brand loyalty.
https://youtu.be/hvoEmd88OR8
Timeline:
