Features

Mumbrellacast: Ads that crossed the line, Christian O’Connell goes national, and does Australia still have a free press?

April 23, 2020 5:26
by

This week on the Mumbrellacast, the team reflect on the state of Australia’s media industry after it sank to 26th place on the World Press Freedom Index for 2019. Following the raids on the ABC headquarters and News Corp Australia journalist Annika Smethurst and the closure of AAP newswire, is Australia’s reputation as a respected home of democratic journalism at risk?

The week in adland saw industry watchdog Ad Standards ban a couple of ads. Despite its best efforts to redefine the term ‘whipped’, frequent flyer Sportsbet copped a ban for an ad suggesting that Prince Harry was pussy whipped by Meghan Markle. And, an ad for Coles’ Stikeez collectables caught the attention of the community panel over the question of whether it amounted to pester marketing.

And, what is the value of a pre-recorded radio show? Highlights of the Christian O’Connell show will now air nationally on weeknights, and Stevie Jacobs will be hosting breakfast with his links pre-recorded and inserted into the music programming. As budgets have been tightened, is this the future of entertainment on a shoestring?

All the analysis in today’s Mumbrellacast is brought to you by Budget Direct

Budget Direct announces the launch of its new ‘Budget Direct Money Manager’ App. The new app is a smart and easy way to track all of your personal finances in one place. Budget Direct is also pleased to confirm that it’s providing the new Money Manager app, for free, to all Budget Direct customers. For more information just head to the Budget Direct website.

In the news

  • The government’s promise to crack down on the digital behemoths (00:48)
  • Why radio isn’t as live as it used to be (10:08)
  • Australia’s declining press freedom (19:51)
  • How Sportsbet did it again (24:17)

Sponsored segment: Audio diaries

  • Eardrum’s Ralph Van Dijk speaks to the Heart Foundation’s chief marketing officer Chris Taylor (35:28)

Subscribe through your favourite podcasting app here.

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

topics AAP ad standards Christian O'Connell Facebook Google Mumbrellacast News Corp Australia Nine press freedom Sportsbet Stevie Jacobs World Press Freedom Index
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