Mumbrellacast: Binge’s marketing mishap, Tiktok kicks the political football, and Triple M on talent controversy

This week, Foxtel’s new entertainment streaming service Binge opened a competition for TV fans to write reviews of its content with the opportunity for it to be published across News Corp Australia’s titles. In light of the thousands of redundancies made in publishing over the last four months, the competition hasn’t been received well. The Mumbrellacast team debates whether this is exploitative of people’s time and thoughts, or if journalists are just too sensitive?

Triple M’s Mike Fitzpatrick joined to chat about the network’s mental health initiative, No Talk Day, and how he plans to expand it internationally. Plus, is controversial talent a risk or a ratings winner? Fitzpatrick discusses the network’s high retention of on-air talent, and working with Eddie McGuire.

Also this week: Ten revealed 10 Shake, it’s new multichannel harbouring the ViacomCBS treasure trove of MTV and Nickelodeon content; Prince Harry’s feud with the royals resurfaced in an ad for Dominos; and the team analyses Tiktok’s very public response to calls for it to be banned.

In the news

  • Ten Shakes it up (1:06)
  • Tik toxic? (10:25)
  • Domino’s calls in The Queen (18:24)
  • Is Binge being a cheapskate? (26:02)

Subscribe through your favourite podcasting app here.

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.