Marketing an employment brand in a recession: Q&A with Seek’s Jennifer ten Seldam
How do you market a jobs board when the economy is in recession and a global pandemic is causing job losses left, right and centre? Can you maintain a market-leading position when there is no market?
Seek’s marketing director Jennifer ten Seldam answers these questions – and more – when she speaks to Mumbrella’s Vivienne Kelly about the brand’s partnership with Spotify, and what’s keeping her up at night.
INTERVIEW:
Jennifer ten Seldam, marketing director, Seek (JS)
Vivienne Kelly, editor, Mumbrella (VK)
VK: How did a partnership between Seek and Spotify come about? It’s not necessarily an obvious coupling.
JS: It’s definitely an interesting one, and one that we’re super happy about actually.
