Mumbrellacast: Michael Rebelo on Publicis Liberte, navigating COVID and transforming for the future

This week on the Mumbrellacast, Publicis Groupe AUNZ CEO Michael Rebelo stopped by to reflect on how the group navigated COVID-19. Luckily the business introduced flexible working with Publicis Liberté not long before the pandemic hit. Rebelo also chats through the measures the group took to save as many jobs as possible, because “one job made redundant is too many”.

And, looking forward to 2021 and beyond, Rebelo discusses the major changes made at the group this year – including the merger between Mercerbell and Performics – and how it will guide the group into the future.

Plus, in the news this week, Nine has bolstered its position in the sports broadcasting market with the launch of Stan Sport. Stan Sport, with support from the commercial television network, has picked up broadcasting rights for Rugby Australia and Wimbledon. The move also marks a significant change in the streaming market as the local offering continues its focus on growth.

And, Woolworths’ retail media business, Cartology, has expanded its digital capabilities and services. It is the latest update to the way Australia’s supermarket giants continue leveraging its consumer data to personalise customer experience and add value for brand partners.

In the news

  • Stan gets in the game with Stan Sports (2:00)
  • Woolworth’s Cartology bets big with investment in talent and capabilities for 2021 (7:23)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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