COVID acceleration, data science, technology products – Publicis Groupe ANZ CEO Michael Rebelo on the group shifts in 2020

November 12, 2020 9:49

Publicis Groupe Australia and New Zealand CEO Michael Rebelo has revealed some of the thinking behind the array of changes its agencies have experienced in 2020 during a discussion on the Mumbrellacast, set to be published this afternoon.

Rebelo

Rebelo, who has been in the role since early 2019, has led the group through a significant amount of senior staff changes as well as the merger of Performics and MercerBell and the introduction of Publicis Liberté, a new way of flexible working. In the discussion he revealed that COVID helped accelerate some of the changes, and that ecommerce, data sciences, and technology products were going to be a key focus for the group.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.