Mumbrellacast: The publishers readers turn to for bushfire coverage, alcohol advertisers push the boundaries and what’s next for DAN?

On this week’s Mumbrellacast the team breaks down the latest changes at Dentsu Aegis Network, following the announcement of Rebecca Tos‘ departure from Merkle as ANZ managing director. Still in the wake of former DAN CEO Henry Tajer’s restructure, the team discuss if there’s more streamlining to come and what 2020 will look like for the holding group.

Both the Nielsen Digital Content Ratings and Commercial Radio Australia’s podcast ranker were released this week, so the team reviews what they say of the media landscape. The ABC received a healthy bump in its digital ratings thanks to its coverage of the bushfire crisis, while many publishers have pulled their coverage out from behind their paywalls. Schwartz Media and TOFOP’s entry into the Podcast Ranker saw podcasts from both categories soar to the top of the charts, but does it really reflect the state of Australian podcasting?

The Alcoholic Beverages Advertising Code reached a record 22 breaches of its standards for the final quarter of 2019, with advertising on social media being the main culprit. The team discusses whether young alcohol brands actually care about the standards for advertising when there are few ramifications, and how important this style of advertising is for an industry that is getting increasingly cluttered with competition.


If you’d like to assist with bushfire recovery, relief and rescue efforts, please explore the options below: 

In the news

  • More movement at Dentsu Aegis Network (1:09)
  • Alcohol advertising delivers the highest number of code breaches in 21 years (7:11)
  • Who are the key players in the Australian Podcast Ranker? (16:05)
  • And what December’s Nielsen figures tell us about Australian’s news preferences (24:47)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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