Suncorp, Cbus Super and more join 2024 Mumbrella Finance Marketing Summit

The buzz is building for Mumbrella’s Finance Marketing Summit, where top-notch speakers are set to share insights and strategies to drive innovation in the finance sector.

The event is your opportunity to hear from the trailblazing marketing executives who are leading the way across all areas of banking, superannuation, finance, insurance and more.

A range of industry leaders are already locked in to speak at the summit, including Julie Nestor, executive vice president, head of marketing and communications, Asia Pacific, at Mastercard; Tatiana Papavero, GM Marketing at HCF; Sue Brailsford, head of group brand at NAB and more!

Here’s a glimpse of what awaits:

Using Creativity as a Growth Lever

Ever wondered how creativity can skyrocket customer engagement? Mim Haysom, executive general manager of brand and customer experience at Suncorp, reveals how AAMI became an Aussie icon in the competitive insurance market. Discover the untapped creative potential that reshaped their brand and paid off big time.

Speaker:
Mim Haysom, executive general manager of brand and customer experience, Suncorp

Mim Haysom

Defining Financial Ambition in an Uncertain Economy

Join Bryan Wilmot, CMO of Stake, as he navigates the evolving landscape of financial ambition in Australia. With economic tides shifting, learn how brands can empower customers amidst rising challenges like housing crises and intergenerational wealth divides.

Speaker:

Bryan Wilmot, chief marketing officer, Stake

Bryan Wilmot

Navigating a Brand-Activism Bashing World

In a world where brand activism can backfire, this panel dives into the delicate balance between authentic brand purpose and public perception. Featuring industry experts like Mark Hunter from Bank of Queensland Group and Emma Grainge from Australian Ethical Investment, get ready for a thought-provoking discussion on the role of financial brands in social and environmental issues.

Speakers:
Mark Hunter, chief customer officer, Bank of Queensland Group
Emma Grainge, head of communication and brand, Australian Ethical Investment
Potta Findikidis, group head of brand and marketing, Cbus Super
Simon Lee, chief creative officer and joint owner, The Hallway

Mark Hunter

Emma Grainge

Simon Lee

Potta Findikidis

Mumbrella’s Finance Marketing Summit will be held on July 25, 2024 at 12-Micron in Sydney. Tickets for the event are available now.

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Rosie Drew

Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

topics Finance Marketing Summit Finance Marketing Summit 2024 Julie Nestor Sue Brailsford Tatiana Papavero

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