News cracks 11m unique audience in November

The November Digital Content Ratings (DCR) figures from Nielsen show crossed the 11m unique audience (UA) milestone. The publication crossed 10m for the first time earlier in the year.

It’s a 9.76% jump from October when hit 10.23m in UA. Editor-in-chief Kate de Brito said the figures are a clear reflection on the success of the publication’s strategy. cracked 11m UA in November

“Our coverage of breaking news and the newsroom strategy of news from all angles continues to deliver outstanding results and I’m incredibly proud of the team. They have a unique relationship with our audience and are passionate about serving them the news every day,” said de Brito.

“ had its biggest day on record in November on Melbourne Cup 2019 with a daily unique audience of 2.66 million, a lot of planning went into making this happen. Our round-the-clock coverage of the devastating Queensland and NSW bushfires with live blogs every day, and the ongoing Prince Andrew scandal all contributed to’s audience growth in November.

“2020 is looming as another big year. Our news app continues to perform above our expectations and we’re already preparing for our coverage of the Olympics and the US election.” also saw substantial growth across the month, leapfrogging the ABC for the second time this year into second place. Last time the site managed that was February. Nine’s digital platform grew 8.36% to 9.7m UA.

November’s DCR top ten tagged news and current affairs [Click to enlarge]

A spike was recorded on the 11th of November with bushfire advice, school closures and weather warnings being reported.

ABC News Websites landed in third place with 9.52m UA, a 3.9% rise from October. It was followed by which rose 9.25% to 8.44m. 7News held onto fifth place with a UA of 8.33m, a 9.08% rise.

In October last year, ahead of’s launch, then chief digital officer Clive Dickens said the website would be number one within six months. It debuted in fifth place in July off the back of its June figures.

The biggest jump of the month went to Daily Mail Australia, which rose 25.17% to 7.65m UA. The publication also reported a 48% rise year-on-year.

Seventh place went to The Guardian with 5.32m UA. The publisher had its results withheld in October due to tagging issues. Australian Community Media (ACM) drew 4.59m UA, a 12% rise from October, followed by The Age with 4.21m, a 7.4% rise.

Yahoo, which is under-reported due to a tagging issue, held a UA of 3.39m – an 18% rise.

In the smaller publishers, Junkee grew to 1.12m in UA, from 896,914 last month, a rise of 25.27%. Pedestrian Group reported 4.12m, up 12.36% from October when Nielsen reported 3.665m for the publisher. Vice rose 10.9% to 1.24m, and Urban List climbed from 1.64m in October to 1.72m – a rise of 5.11%.

Man of Many jumped a significant 35.7% over the month, hitting 159,916 UA in November from 117,821 in October. It was also a good month for Concrete Playground, which reported its highest ever UA of 1.2m, a 15% jump from last month.


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