News Corp set to extend anti ad blocking trial to other metro news sites
News Corp is set to extend its anti ad blocking trial after telling Daily Telegraph readers that stopping adverts was undermining the very journalism they were trying to access.
The publisher targeted Telegraph readers using ad blockers for three weeks in August. This followed a similar trial last year following senior executive Damian Eales warning ad blockers were “destroying” News Corp’s business model.
Last month’s trial saw readers confronted with a pop-up message saying: “This is how we can both win” before asking people to white list the site – which would effectively disable ad blocking technology – or register for free.
“Damian Eales has previously said that ad blocking is “destroying” News Corp’s business model…”
– Yeah, nah? Vitriol, hate, lambasting, prejudice, anti progression, climate change denying, orthodox, acerbic, pro big-business, greedy, (enter more horrible words here), is surely the main reason why people are swerving the #fakenews ?
S T O P F U N D I N G H A T E
Trail or trial?
Thanks, fixed.
Paul Wallbank
News Editor
I wonder if anyone at News has asked the obvious question, “Why are the readers blocking the ads?” Maybe that would be a good place for them to start.