News Corp rolls out trial to deny access to users of ad-blockers

News Corp has followed through on its plans to block users of ad-blockers with pop-ups, suggesting users need to subscribe or white-list the website to access the content.

Last month Damian Eales, managing director of metro and regional publishing, told Mumbrella News Corp would be launching a trial to prevent ad-blocker users from accessing digital content.

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Eales: “Without [ads] we can’t afford to offer quality journalism”

“We are funded by a combination of ads and subscription and without that business model we can’t afford to provide this [journalistic] service.”

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