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News Corp’s Cameron King appointed IAB Australia chair

Cameron King, managing director of digital revenue at News Corp Australia, has been appointed the new chair of the Interactive Advertising Bureau (IAB) Australia, replacing Nicole Sheffield.

King has been with News Corp since 2008 and was appointed to his most recent role in September last year. He replaces Sheffield, who abruptly resigned from her role as chief digital officer at News Corp three months ago.

King first joined News Corp in 2008

Sheffield has not yet revealed where she will be headed to next.

Of his appointment, King said: “I’m looking forward to continuing Nicole’s work in driving forward a number of important initiatives that impact IAB members, including measurement, standards and transparency, and working with Libby and the rest of the talented and supportive IAB Board.”

At the same time, Libby Minogue, executive general manager of media and content at REA Group, has been appointed to the newly created role of deputy chair. In her new role, Minogue will seek to manage the increased IAB Council activity and output.

Prior to joining REA, Minogue was national director of integration and content partnerships at MCN.

King’s appointment comes two weeks after Telstra resigned from the Board.

The Board is made up of News Corp, Yahoo7, Telstra, REA Group, Carsales, Google, Simpsons Solicitors, Fairfax Media, Nine and Facebook, are understood to pay $150,000 each year for their place.

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