No Aussie agencies make shortlist for global social media awards

the bees awards logoAustralian agencies have failed to make the grade in the International Social Media Marketing Awards for the second year running.

Across the 23 categories, not a single Australian agency made The Bees shortlist for 2011.  

Last year, the first of The Bees Awards, saw the same story,with no Aussie agencies shortlisted.

Among the big winners in 2010 was the much talked about Old Spice campaign by Wieden + Kennedy.

This year’s shortlist is dominated by US agencies, although there are also finalists from China, Argentina, Singapore, Sweden, Brazil, Russia, Thailand, South Africa, Hungary, London, France, Denmark and Israel.

There are also a handful of NZ shortlistings, including Saatchi & Saatchi NZ’s YouTube channel for the NZ Army, and entries from Media Design Schoool in the student brief category.

The Dulux Let’s Colour viral video, which included Aussie Rebecca Campbell on the team was shortlisted for Euro RSCG London.

Last year saw Saatchi & Saatchi LA named social media agency of the year and P&G named client of the year.

This year’s agency of the year finalists include Deep Focus, Evolution Bureau, 72andSunny, Saatchi & Saatchi LA, Rockfish Interactive and PR agency Weber Shandwick.

Client of the year finalists are Pepsi, McDonald’s, Fiat, Toyota and Skittles. In Australia, Toyota pulled back from experimenting with social media after Saatchi & Saatchi’s “abuser generated content” social media disaster in late 2009.

At the time of posting, The Bees had not responded to Mumbrella’s question about how many Australian agencies had entered the competition this year.


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