Nova launches Nova Entertainment Podcast Network

Nova Entertainment has announced the launch of the Nova Entertainment Podcast Network (NEPN).

The new network follows Rachel Corbett’s appointment as head of podcasts and digital content at Nova in September. Corbett will oversee the curation of the NEPN, including original content production under the banner of Nova Podcasts.

Podcasts on NEPN will include ‘It’s a Lot’ with Abbie Chatfield, ‘Brenda, Call Me!’ with drag personalities Courtney Act and Vanity, The Daily Telegraph’s ‘The Matty Johns Show’, Stellar Magazine’s ’Something to Talk About’ with Samantha Armytage, ‘Fear and Greed’ with business journalist Sean Aylmer and news podcast, ‘The Update’.

The new podcast network logo.

Discussing the launch of NEPN, Corbett said: “Podcasts are such a commercially powerful environment because of the intimate connection between a host and their audience. But that connection – which translates to trust, loyalty and engagement – can only be built if the listeners’ needs are your top priority. And that’s at the heart of every piece of audio content we create”.

Corbett joined Nova from Mamamia, where she was head of podcasts.

The networks will also bring together audio content from publisher partners including The Australian, Sky News, The Daily Telegraph, Fox Sports Australia, and CBC with NEPN which boasts more than 350 podcasts.

Head of podcasts and digital content, Rachel Corbett

CEO of Nova Entertainment, Peter Charlton said the focus for the network is quality over quantity.

“The definition of a quality podcast, in our assessment, is one that delivers an audience, yes, but more importantly, is also accessible and impactful for brands.”

Nova ended its three year partnership with podcast network Acast in September, the same week Corbett was hired. The partnership agreed with News Corp in 2019 is still in place.

Charlton also commented on the reason for Nova’s move toward its own network: “We had a brilliant partnership with Acast, but we walked away knowing we wanted to bring greater precision to our content offering. Namely, to focus exclusively on the content that could support the depth of creativity and integration the market has come to expect from us”.

Corbett continued: “With NEPN, I think we’ve got the balance right. A diverse line-up of listener-first content, hosted by authentic talent who have a genuine passion for their audience and an appetite to work with brands, as well as the right expertise behind the scenes to make that happen”.


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